Keep the next opening away from your own stores

One criterion instead of a spreadsheet

A common way to keep a new opening clear of existing ones is to export candidate premises, paste the network's addresses into a spreadsheet or a map, and measure each pair by hand. Claro by Casafari turns that rule into one phrase in the brief: 'not within 500 m of our own stores'.

Claro checks each premises on the market against that phrase, alongside every other criterion in the brief, and marks it met or not met. A not met names the own store that is too close and its distance; a met says none of your stores is within the radius, as in the example above. Either way the expansion committee sees the reason, not just a tick.

Claro applies the distance you set. Which distance protects an existing store is your team's decision, and you can change it in words at any time.

• Write it as you would brief a broker: 'not within 500 m of our own stores', 'at least 800 m from our existing restaurants'.
• Each premises gets met or not met for that criterion; a not met names the own store that is too close.
• The same rule runs in one city, several, or across all of Spain when the brief names no place.

Your store list: how it gets in and who sees it

With access, you upload your store list through the API: each store's name and coordinates, up to 5,000 stores. The list stays private to your account; other users and the free search do not see it.

Distances to your own stores can be set from 1 to 1,000 m. Claro measures them in a straight line from the premises' exact address. A premises whose listing gives only an approximate address is marked not stated for this criterion, never guessed.

With access, the same search is also available as a REST API and an MCP server, so an internal tool or an AI assistant can run the brief against your network.

• Uploaded with access, through the API.
• Name and coordinates per store, up to 5,000 stores.
• Private to your account.
• 1–1,000 m, in a straight line from the exact address.

Choosing the distance: city centre versus suburbs

One radius rarely fits a whole network. A dense city centre may support stores of the same chain a few streets apart, while a suburban unit draws from a wider area de influencia (catchment area).

Claro lets you write a different distance for each search. Run one brief for the centre with a tighter radius and another for the suburbs with a wider one, then compare the shortlists. A clear expansion brief states this rule next to size, rent ceiling and technical needs, so every search applies it the same way.

• Refine in words: 'make it 300 m in the centre', 'make it 800 m'.
• Keep the rest of the brief unchanged so results stay comparable.
• The distance is a rule Claro applies, not a judgement about sales.

Combine with competitors and franchise territories

Own-store distance sits in the same brief as competitor distance. In the example above, the premises passes the own-store check but fails 'no other burger restaurant within 300 m', because location data shows a rival burger chain at 180 m (example). Claro checks competitors in nine segments: gym, burger, fast food, coffee, bakery, pharmacy, supermarket, fashion and pizza; see premises with no competitor nearby.

Franchise contracts commonly define a territorial exclusivity zone for each franchisee. Claro takes cities and districts as criteria, so a brief can name the districts of a territory and add a distance from existing units. Custom territory polygons are not a criterion.

For networks working from a franchise spec, upload the local tipo you already have and add the own-store distance to it; the guide to writing a local tipo covers the rest of the sheet. For a rollout across many cities, see an opening plan across all of Spain.

• Own stores: your uploaded list, 1–1,000 m.
• Competitors: any business in the nine segments or a named rival chain, 1–1,000 m, or a count such as 'at most two cafés within 300 m'.
• Territory: cities and districts named in the brief.

On the free search

The own-store criterion needs your private store list, so on the free search it shows as a locked chip with a padlock. Claro still reads it as part of the brief; it simply cannot check it without your list.

Everything else in the brief runs: place, size, street level, smoke outlet (salida de humos), competitor distance and location figures where available, each with met, not met or not stated and the evidence behind it. 'Not stated' means the listing does not say; Claro never assumes a yes or a no.

Request access to upload your store list and see every result with the own-store verdict filled in. More jobs teams give Claro are on the use cases page.